Initially, it was actually not our idea to produce liquid herbs, but to create an urban organic nursery garden. But sometimes plans change. This is our story:
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• Organic nursery garden

The friends, Michael and Troels, started an urban nursery in 2013 near Copenhagen based on organic principles. The chilies got some extra love and were preserved for use out of season.

• Frustration over wilted herbs

We saw a huge waste of herbs because they quickly wilt. And the taste was just not the same out of season. It made us think “why not preserve herbs like our chilies?

• Investment on national TV in Dragons' Den

Many experiments later, we had some tasteful liquid herbs. And with an investment from Dragons’ Den in 2018, we have set turbo on getting our liquid herbs out to our excited consumers.

We love herbs.

Like anyone else who has bought fresh herbs in pots in a supermarket, we saw a huge waste when buying herbs for cooking. Often you do not use it all, it fades away in a corner of the window sill, large amounts of spagnum are used and during the off-season it is difficult to find herbs with good flavor. We wanted do something about that.

The solution is liquid herbs. Our liquid herbs have the fresh taste of fresh herbs and the same long shelf life as dried herbs. That's why we say "no more wilted herbs and welcome to an always-fresh taste."

It is in our DNA to produce organically

To us, no other method makes sense. For millions of years, nature has been in balance and breaking this balance seems unnecessary to us. Plus when you produce organically, nature gives plentiful back. In terms of a far better taste. And that you can really taste in our liquid herbs.